World Vision spring direct mailer
Worked on this a couple of months ago with the good folks at Mclaren McCann Toronto. The project was for World Vision’s Spring 2010 direct mailer. The job was to create an illustration for the envelope, which would be repurposed for the letter and note card inside. Additionally, I was asked to illustrate a little mask for kids that was to be printed with lenticular printing (remember those plasticy cards where you turn them and the image changes?).
The project was great fun and I really enjoyed working with the art director on creating the masks in particular. Their concept was ‘in like a lion, out like a lamb’, and the mask alternated between a lion’s face and a lamb’s. It was a bit of a challenge getting the design to work, since usually animal masks are molded to create the depth of an animal’s face, or else have some other materials attached to give the impression of fur. I tried using some more graphic elements to emphasize the two faces, while still keeping them friendly for the kids.
Here I am holding the masks:
The project was turned around quite quick – 2 or 3 weeks from start to finish. I did a main sketch for the envelope, and several versions of the lion and lamb characters to get the right pose for them:
Pose varients for lion and lamb characters
Sketch for enevelope back, with die and trims indicated.
Early rough for the lion mask
The project is featured as a case study on Mclaren’s website, so if you’re interested in learning more about the project do check it out here.
Tags: direct mail, Illustration, Illustrator, mclaren MRM, photoshop, world vision
May 11th, 2010 at 3:18 pm
[...] McLaren MRM works with Toronto illustrator Charlene Chua to create the illustrations for World Vision’s Spring Gift DM package. Read the full article on Charlene Chua illustration news [...]
May 12th, 2010 at 3:19 am
Wow that is a great skecth I ever knew
May 12th, 2010 at 8:11 am
[...] create the illustrations for World Vision’s Spring Gift DM package. Read the full article at blog.charlenechua.com Charlene Chua [...]